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Blurb Acquired by Business Partner

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Blurb has been acquired by Reischling Press:

Reischling Press, Inc. (RPI), a pioneer in the personalized print services market, has acquired Blurb, an industry-leading e-commerce platform of print-on-demand books, magazines, wall décor, and digital services for self-publishers and creative professionals, the company announced today.

The acquisition extends RPI’s overall strategy to offer a full suite of services and e-commerce platform solutions to businesses around the world, said Rick Bellamy, CEO of RPI.

“This is a strategic acquisition for us and culminates the long-term partnership between our two companies,” Bellamy said. “Blurb’s primary audiences are creative professionals and self-publishers, and this acquisition leverages the strengths of each organization to deliver a comprehensive e-commerce print solution for professionals, businesses, and consumer brands.”

It’s been some time since Blurb got a lot of press, but what they were chiefly known for was developing what I am told was a really awesome print layout platform. (I favor ebooks, so I never really noticed.) It would make a lot of sense for a printer to buy them for their tech.

BTW, there is one important detail not mentioned in the press release. This acquisition came out of the blue for my source; he told me that he didn’t even get to see a prospectus before the deal was announced.

If we put that detail together with the fact that Reischling is Blurb’s back-end print partner, we end up with a high probability that Blurb was in debt to Reischling, and was acquired as a way of settling the debt.

That is my guess, anyway.

Thanks, Steve!

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